When selling your investment property, are you tempted to leave the house empty? Decorating your house to sell, also called “home staging” will help you sell your investment in record time and get top dollar for your home.

What the Experts Say

According to home staging expert Debra Gould, investors who are preparing to sell shouldn’t skimp on furnishings and accessories in an attempt to save money. “When you’ve gone through expensive renovations, suffered with delays or extended beyond your budget, it’s difficult to stay motivated to the bitter end,” says Gould. “It can be tempting to say, ‘It’s good enough. The paint’s dry. Let’s put it on the market as is!’  This is shortsighted and can cost you a bundle! It’s relatively inexpensive to rent anything you need, and these finishing touches help ensure that you make the profit you deserve for all those costly renovations and repairs.”

Imagine it’s the Academy Awards. A big star is planning to wear a fabulous designer gown, so she decides she doesn’t really need to get her hair done. Does everyone talk about the fabulous gown? Of course not. All they can remember is the terrible hair!

Or imagine a fine painting that’s been placed in a frame from the dollar store. Does the painting have the same appeal as it would if it had been framed by a professional? Conversely, have you ever taken one of your child’s paintings and had it framed? What a difference it makes compared to how it looks when it’s stuck to the fridge with a magnet.

Five Reasons It’s a Bad Idea to Leave Rooms Empty When Showing Your House

1. People don’t buy houses; they buy homes.

2. It is difficult to understand how large a room is when there’s nothing in it to use as a reference point.

3. People can’t visualize how furniture will fit in an empty space, and if they’re unsure, they don’t buy.

4. When a room is empty, prospective buyers focus on negative details instead of falling in love with the overall space. Rather than looking at the flow of one room to another, prospective buyers get bogged down in questions like: Is the drywall smooth? Will those bumps in the carpet come out? Why is the light switch in the middle of  the wall?

5. When a house or even a few rooms are empty, prospective buyers may become distracted from the house itself and shift their focus to the homeowners. Instead of focusing on whether this is the home for them, they may be busy wondering: Is this couple getting a divorce? Has the family left town? Are they selling because they have money problems? This train of thought can then prompt buyers to begin thinking, “Maybe I can put in a low-ball offer since the seller might be desperate.” Definitely not the picture you are trying to paint!

Home staging is about packaging a home to show off its best features and downplay the flaws. You romance the buyer and entice them into making an emotional connection with your house. So, bring in some furnishings and accessories to add character and warmth to the home. Taking the time for these final details will ultimately translate into a higher return on your investment.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Basements CAN Make or Break a Sale

Creating a basement space that appeals to the buyers can be difficult if the basement is unfinished. It sends the wrong message. A basement is part of  living space and it does play an important role in the decision of a buyer to make an offer. The fact is the basement CAN make or break a sale.

What do you do if your basement is not picture perfect? Well, you get to work.

Where do you Start?

• Do a deep clean of the basement. Every nook and cranny. If you don’t want to touch it, neither will a buyer!! Basement and laundry areas should be dry, clean, bright, neat and tidy
• All cobwebs, dead bugs removed
• Kitty litter cleaned daily
• Furnace filters replaced
• Furnace, hot water tank and appliances washed down and squeaky clean
• All window wells, cleaned off, curtains or coverings removed and the wells cleaned
• Windows coverings should come off to allow the light to get in
• Update fixtures or wash existing ones and use the brightest bulbs allowed
• Fresh paint on walls and floors if there is no carpeting
• Get a de-humidifier if the basement smells like pets or is musty
• Wash all drains and bathrooms well
• Clean out the dryer vent and vacuum behind the washer/ dryer and freezer
• Replace or remove torn flooring
• Use bright bulbs (incandescent/ Yellow not White/ Cool light) and make sure all switches are working and wash off fingerprints
• Add shelves to the laundry area
• Take out all empty laundry boxes, and misc. socks that lost their mate, garbage, old brooms etc.
• Spruce up the look of the basement floor, by cleaning it with TSP™ and paint it.
• Move appliances out to prep for painting.
• Consult the local paint store to get advice on  products needed to complete this task.
• Great floor colors are grey, beige, white or tan.
• And add a stylish runner in the walking path areas.
• Create a laundry room space that says “Hey I love my laundry room!”
• Laundry rooms can be more inviting by adding a rug to the washer and dryer area, a lamp or plant, or by creating a place to fold laundry
• Stair handrails should be secure
• Air out the basement
• Stay away from products like bleach or strong solvents to clean, as the smell will be filtered through the whole house through the furnace
• Make sure any water issues are solved, not just covered up
• Clean all baseboards and tops of door jams
• Tackle all closets and under the stairs with the full de-clutter plan
• Remove all extras from the storage areas. Show off how much room there is. Keep only the essentials in these areas. This is not where you put all the de-clutter items from upstairs.

Anything to spruce up the rooms will add value. Beautiful basements are often forgotten in the whole staging process, yet they can really outshine your competitor’s home!

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Selling your Home

Selling your property on your own may seem like it makes financial sense, but it may cost you more. Real Estate Agents are trained to know the ins and outs of the market. Their job is to watch out for issues and protect you. With their network of resources at their fingertips, it only benefits you.

Days On Market (DOM) always fluctuates over the years. Currently as of Sept 2022, it’s now 73.  To make matters worse, the DOM for selling it yourself can be much longer. Exposure through the public REALTOR.ca  system is KEY to getting you an advantage over the DOM and put you in front of your potential buyer’s eyes. Agents will get more buyers in your home than you can by yourself.

“Let them make us an offer…”

When pricing, every home seller mistakenly thinks they “should try it higher for a while”.  The reason this does not work is that the initial buying activity is in the first 21 days. If your home is priced too high, buyers will view it and compare your home to the others. Invariably you are assisting those properties to sell faster, while yours sits.

“Let them make us an offer… ”

It does not work this way. But if they did write it would most likely be less than what you would take. Plus negotiating with a stranger when your vested interest is to sell can be difficult to do without a buffer of an Agent.  Some buyers will push quite a bit and it can be uncomfortable to deal with directly.

Why am I sharing this with you?

As a licensed real estate agent, with One Percent Realty, I want to educate my clients. Making the most money possible for you, is my passion! Save on Commissions  with me AND Save on Staging.

Pricing for Success

Real Estate Agents are doing their best to correctly price your home but cannot control the economy or market conditions. It is important that you hire an Agent that keeps you updated weekly on the activity to your listing, including views online and also the “in person” showings. Agents can also offer feedback to you from the showings, if they are able to obtain it from the buyer’s Agent. This will give you a window of insight into what people really think of your home and also allow you to be able to adjust pricing or correct issues that may come up frequently.  You will be chasing the market if you are overpriced.

Price competitively and at market value allows you to be in the drivers’ seat from day one. It is VITAL that you stay within your range and watch the market conditions. Stay ahead of the game. When reviewing the comparable sales, there is no room for sentiment, keep in mind this is now a product for sale.

Home Staging will not sell an Overpriced Listing

I hear it a lot. People often think that staging their property will allow the price to be jacked up. This is not true at all and if anyone tells you this, it may be best to keep interviewing. No matter how appealing your home looks, the buyer’s budget and comparable SOLD homes is where a buyer starts at. The sales of comparable homes are the baseline for where they think you should be priced at, especially if they did see those homes and know what condition they were in.

So Price right! Stage it before showings start, and hire a Professional Real Estate Agent that can properly market it for you.

How Do You Find an Agent that Suits You and will be a Good Fit?

Personality and feeling a connection are important aspects to working together, as this is a long term relationship. When you meet with an Agent, consider how you feel around them, as well as whether or not they present the information to you from a clearly educated and thoughtful place. The stats on recently sold property and your active competition are readily available to us all, however someone with a good understanding of how it affects you, is the key to success.

The market fluctuates and changes from month to month, so hiring someone that has a strong understanding of this will help. They should also be able to confidently represent themselves, as they will be representing and negotiating for you.

Also, one thing to really consider is the highest bidder on pricing is usually not the best choice for the reasons stated above. Choosing an Agent based on the highest listing price only, could result in a long time on the market with many price reductions. Pricing involves many factors.

My market evaluation will help you see where your home falls in the list, resulting in an informed decision.

I would be happy to chat with you if you are looking for an Agent who offers all of this as well as large commission savings.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

The winner takes it all!

Home Sellers are doing more to offer a fabulous “product” to the buyers. They are fighting for the sale, with upgrades, painting and staging.

Many sellers have had the hard lesson that just cleaning up, minor repairs and what I call “home owner staging” is NOT enough.

So many home sellers year after year, sit for months on the market despite their efforts to stage it themselves.

Vacant Property doesn’t show better.

In regards to vacant properties, “home owner staging” is just that. The seller leaves some “things” behind in an effort to stage. They haven’t staged it, they simply left some furniture. It sends the message that they left in distress. Most sellers do not have the “touch” to create a room that draws the buyers in.

I understand the thought process, Sellers think that leaving some furniture will give indication of the room sizes on www.realtor.ca and in fact they often get this misguided advice from well intentioned people.

Even if you can determine the size of a room based on a sofa left behind, it doesn’t matter when you are trying to convince a buyer that your home ROCKS in a small photo.

Your property needs to present so well that your MLS number gets written down as one of the choices to see in person. All showings now take place first online, so that photo needs to be GREAT.

Sellers who understand this have taken this message all the way to the bank. They upgraded things like flooring, lighting, interior doors, paint, faucets and appliances, then Staged it and SOLD!

What about everyone else? Many wait for offers, reduce their prices, gave up the fight or took a way lower price.

The best part of this is that knowledge is power. You can decide the budget for your upgrades, and the timeline you have to work with. You decide not to be a victim of a struggling market.

It’s your Choice!

Change your mind about how real estate used to be sold and see how it IS being sold now!

My Stage and Sell Process may be exactly what you need to get the advantage over other homes on the market.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Foreclosure is an unpleasant topic, but one that some of us will have to deal with.

According to home staging expert Debra Gould, the key to avoiding foreclosure is to be proactive. “If you know that you will have difficulty making your mortgage payments in the near future, contact your lender immediately,” Gould states. “Explain your situation politely and clearly, and ask if you can negotiate a modified mortgage payment plan. Lenders are much more likely to work with you if you have contacted them before the foreclosure process has begun.”

Many people facing the prospect of foreclosure will decide that the best solution is to sell their houses. If this is the only viable option for you, then you have a particularly strong incentive to sell your home as quickly as possible and for the best possible price.

Which Agent is Right for You?

This means hiring the best agent for your area. Your agent should have an intimate knowledge of your neighborhood, be able to identify comparable home sales and make this information available to you. Additionally, he or she should disclose the current market conditions and have extensive networking abilities as well as solid negotiation skills.

What about Home Staging?

If you have decided that selling your home is your best option, you will need to prep your home for showings. Hiring a professional home stager is the single best way to outshine your competition. It might seem counterintuitive to hire a professional stager when you’ve tightened your budget and are facing the sale of your home to avoid foreclosure. However, it has been proven that staged homes sell faster and for a higher price than homes that are sold “as is.”

The real estate market continues to see a great number of homes going on the market, and your home needs to stand out among the rest. You want your home to be the one that people fall in love with the moment they enter.

When hiring a home stager, remember that home staging is not a regulated field. Anyone can claim to be accredited or certified, and many present portfolios of their work that they bought as part of a course. So ask questions about any before and after photos you are shown, look for a demonstrated understanding of the local real estate market and don’t make a decision based solely on price. You often get what you pay for, and in a serious situation like the sale of your home, you need the very best professional advice available. Hiring the right real estate stager can mean extra dollars in your pocket when selling your home.

When you are facing foreclosure and must sell your home quickly, pricing your home correctly and marketing it effectively are not always enough to get a quick sale in this market. You must go above and beyond other homes for sale in your neighborhood to catch the eye of potential buyers. By using the services of a professional home stager, your house is much more likely to be one that sells.”

*Edited Source: Debra Gould – The Staging Diva, Toronto Ontario

Jill Turgeon

Stage and Sell Real Estate & Save Money Too!

One Percent Realty 780-218-7444

Real Estate Staging Association Awards

RESA offers support to Professional Home Stagers across North America, providing educational forums, ethic and conduct monitoring as well as fun stuff like contests, which I decided to enter.

Home Stagers across Canada and the USA, all voted for their peers in the first round of voting. It took three hours of voting for hundreds of my peers, to make my choices. This was based on reviewing their before and after photos, without knowing whose pictures they were. The judging was based on finished rooms, overall first impression, use of scale, color and wow factor transformations.

Talent was strong and the pictures were all really good, it was a tough competition honestly!

Votes were cast

After all voting was in, I made it to the TOP 10 in Canada of Professional Stagers and I am so honored and excited! There were multiple categories as well, and so many inspiring stories.

www.HomeStagingIndustryAwards.com

And now it’s off to second rounds of voting for the all finalists and the winning title! It is an honor to be nominated among so many other qualified professionals.

Jill Turgeon

REALTOR at eXp REALTY & RESA Award Winning Home Stager

• RESA’s Home Staging Industry Award 2022 Top Ten in Luxury Vacant Staging Canada
• RESA’s Home Staging Industry Award 2018 Top Ten Home Staging Team of the Year
• RESA’s Home Staging Industry Award 2016 Top Ten Home Staging Team of the Year
• RESA’s Home Staging Industry Award 2015 Top Ten Re-Designer of the Year
• RESA’s Home Staging Industry Award 2015 Top Ten Home Staging Team of the Year
• RESA’s Home Staging Industry Award 2013 Top Ten Professional Stager of the Year

Jill Turgeon

Stage and Sell Real Estate & Save Money Too!

One Percent Realty 780-218-7444

DECK the HALLS with no OFFERS fa la la la la, la la la la

While Christmas is not an ideal time to list your home, it is sometimes the only thing that you can do. So how do you have a happy holiday and still not overwhelm buyers with all your decorations?

The key is to keep it very simple. There are buyers that do not celebrate this holiday, so if it were me, I would skip decorating altogether while trying to sell.

Try to keep in mind that a buyer is trampling through the snow to see your house, so you know they are serious.

If you must have a tree set up, stick to one only, maybe a smaller size than what you would normally use. Keep windows clear of decorations and skip the Mistletoe altogether! No need to make it awkward for the Agent and a Buyer.

I also do not advise nailing stockings to the fireplace mantle. This causes damage and the buyers will not appreciate that. Keep lights to a minimum and skip the fake snow in a can. As well, keep scents to a minimum. A light apple aroma is acceptable but it must be mild. Many people suffer from Asthma and so to aggravate this would be unpleasant.

Marketing not decorating

Your property is your biggest asset and it is being marketed for sale, so treat it like a product on the market. Keep it clean, clutter free and only mildly festive. That way the buyers aren’t distracted by the decorations. There is a happy medium, if you continue to think like a property marketer. Keep in mind you are trying to show the buyer how THEY will live there, not how you do.

Following this advice can result in an offer during the holidays because people are always moving and buying homes regardless of the time of year.

Let’s get your home sold!  Next year you can decorate it to your hearts’ content!

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Along with many other Professional Stagers and Home Staging Companies, we have been been voted in by our peers in the:

Real Estate Staging Association

and

International Association of Home Staging Professionals and won these titles:

• RESA’s Home Staging Industry Award 2022- Top Ten in Luxury Vacant Staging Canada
• IAHSP Best of Home Staging Excellence 2022
• IAHSP Best of Home Staging Industry Leadership 2022
• IAHSP Best of Home Staging Client Care 2022
• IAHSP Best of Home Staging Excellence 2019
• IAHSP Best of Home Staging Industry Leadership 2019
• IAHSP Best of Home Staging Client Care 2019
• RESA’s Home Staging Industry Award 2018 Top Ten Home Staging Team of the Year
• RESA’s Home Staging Industry Award 2016 Top 10 Home Staging Team of the Year
• RESA’s Home Staging Award 2015 Top 10 Re-Designer of the Year
• RESA’s Home Staging Industry Award 2015 Top 10 Home Staging Team of the Year
• RESA’s Home Staging Industry Award 2013 Top 10 Professional Stager of the Year

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Packing equals dollars

The process or packing is a daunting one at best. It is important to remember that not only does the process of pre-packing create visual space, it also creates ACTUAL space and square footage is what helps sell a property.

Let me encourage you, the packing you do now is going to make the process on moving day go so much easier….you will be glad you did it! A 50% reduced packing/moving day makes a world of difference when energy is low and stress is high on the BIG DAY.

So HOW do you handle this process now?

1. Find a local storage unit to rent or borrow a friends garage OR

2. Rent a pod for your driveway. See www.pods.com  Pods are great because they land on your driveway, you load, they pick up and place in heated storage and then when you are ready they deliver to your new driveway for unloading. Very easy and less stress!

3. Find a partner to delve into this project with you, it will make it go faster and be much easier.

4. Begin by removing all seasonal and holiday items (camping gear, winter sports items, Christmas stuff, bikes or wagons and large children’s toys. )

5. Create a “give away or donate” pile in one corner, some people just use their vehicle for that right from the start so it all only gets moved once.

6. Do a “once over the whole house” for all donate the items, use clear plastic bags or open boxes so that you can see the items are not garbage  and they don’t get mixed up by mistake.

7. Do closet purges of clothes including seasonal ones that you do not want anymore. Be honest and if it doesn’t fit,  give it away!

8. Create a zone for larger scale garbage items that may need to go to the dump, if necessary make a sign in the garage stating what zone it is so all family members are aware.

9. Remember there is no need to move things you could give away or throw out.

10. Whenever you have a garbage bag full, take it directly outside.

11. Whenever you have a box full and ready for storage, take it to the pile or the pod. Don’t leave boxes full in your rooms, it will slow your process down and cause frustration.

12. Keep a list by the fridge of all things you think of along the way. It is better to write it down then try to remember it. Trying to remember will take up mental energy that could be used elsewhere.

13. Include the basement, garage and yard as part of this “first pass” purge. It will remind you of what is going on in all your spaces and give you a greater sense of accomplishment since the whole property will have been touched on.

14. Once you have done this general purge, decide if you are starting outside or in the basement and then pick a room or a shed and empty it out of all things that you can pack now. These are things you are keeping but are not going to need during the time your house is listed.

15. Pack these items and mark the boxes on the TOP and 2 sides in large felt marker. Make a general note of where contents came from and what is in the box. For example:  “Shed: potting stuff” or “Under stairs: winter coats/boots” Also “FRAGILE”, if required.

16. De-clutter one room or area at a time. Start and finish each room before moving on to the next. Do one entire floor before moving onto another. That way you can have a sense of accomplishment, limit your steps up and down, ease the stress level and be more focused. It’s like “How do you eat an Elephant? One bite at a time!”

A Bit on Boxes

1. Do use smaller sturdy boxes for heavy items such as books and spread out the load so each box can be carried easily by anyone.

2. Boxes from U-Haul or other moving companies do last for at least 3 moves or for storage and are worth the investment. Some sizes also have handles which is a real bonus! Add strength to your boxes with packing tape and do not overload them.

3. DID you KNOW that if you buy U-Haul boxes and do not use them, they will BUY THEM BACK? https://www.uhaul.com/MovingSupplies/

4. Wrapping items in packing paper or bubble wrap is much cleaner than newspaper and will not require all dishes to be washed when you arrive at the new house. Newspaper bleeds and makes everything coated in black/grey ink so it actually causes more work at the end. Packing paper can be purchased at Uline  https://www.uline.ca/

5. You can also wrap some items in extra towels and create a padded box with extra bed sheets and pillows. This will balance your box weight better and save money on extra packing paper!

6. Wrap mirrors in large area rugs or comforters and heavily tape them like a secure package with large notes on both sides saying “mirror”.

7. All extra evidence of pets should be packed also. Keep out only what you need.

8. Consider hiring movers for all or part of this process, you can book them for just the afternoon or one day only and then you can be prepared financially.  I have found that when I booked movers if I told them “I have a budget and can only hire you for 5 hours…” They were agreeable to that and seemed to work faster. If you get all the items to a spot in the garage and it is ready to go when they arrive, it makes things go much faster.

Keep in mind your end goal is to do half of this pack/move now and half on moving day. This breaks up the work load for you BUT better than that it will help you to sell your house faster since buyers are not forced to navigate through all your excess stuff. Buyers can more easily see what they are buying, see how large the space is and visualize themselves living there when the rooms are open, clean and free of chaos and clutter.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Why Declutter your home?

While most homes do not qualify for an episode on Hoarders©, it sure can feel like an overwhelming amount of items to de-clutter when you are moving. It begins as a small, but quick realization that over the years you have just accumulated a lot of “stuff” and you don’t even know how it happened.

Recently I outlined the process for packing and how to begin to tackle that aspect, so here I will cover what to put in the boxes when it comes to Knick knacks and other items.

De-cluttering can take on many different viewpoints. Some may think that picking up clothes off the floor and putting away papers is enough. Others implement “all out war” on every item in their home leaving nothing on the shelves at all. Both approaches do not accomplish a true de-cluttering goal.

When de-cluttering to prepare for a real estate listing, here are key things to keep in mind

• Once your purge of the property has taken place and donation items and pieces for the dump are taken care of, you can now assess what you will be packing and also leaving out to do the Staging of your home. Stagers need items to work with if you are not going to be renting accessories or furniture from them, so it’s important to make sure that the items you leave out are good for staging and not too personal.
• Remove all items with your names on it. (ex: diplomas, utility bills, awards, hockey jerseys etc.)
• Take down and pack all collections (ex: dolls, themes, spoons, etc. )
• Remove all ethnic or cultural and religious items
• Remove all evidence of hunting (ex: stuffed game, animal horns, guns, clothing etc.)
• Take all extra pieces of furniture out of the rooms. Keep room uses set up for what they were originally intended to be. (ex: don’t have an office in the dining room)
• Remove all dead plant material including dried flower arrangements. These are dusty and usually brittle, broken and old. They don’t scream “Buy me! But scream dirty house” instead.
• Remove all broken items
• Pull back all window coverings and remove all items off the ledges of every window
• Clear all closet floor space, leaving only the absolute must have’s for living there while you are selling
• Extra pieces of carpets, torn area rugs and extra boot racks should be pulled out
• Remove all old paint, chemicals and other hazardous waste from the property
• Remove all miscellaneous renovation materials that are no longer relevant to the existing upgrades currently seen in the home.
• Take off dated window coverings, and valances
• Remove all family pictures
• Take out any extra items from the back or front porches
• Keep all stairwells and halls empty of items
• Remove all items off the tops of cabinets and the fridge
• Remove all magnets off the fridge- tape calendar and other important paper to the inside of a cabinet door (example prescription refills)
• Remove all stickers and decals off children’s bedroom doors and walls
• Remove all offensive sexual material (including from the garage!)
• If you have extra appliances such as a fridge or freezer that can be removed and it’s not being sold with the house, then take it off the property.

Shelves

• Shelves should be used for display not for cramming
• Keep items limited to a few books, similar Knick knacks and some small greenery
• Put away all computer/ office related binders and books
• Keep all work related items out of sight so you are not telling the buyers what you do for a living
• Pack all cords, manuals, cd’s, phone books and computer program boxes
• Neutral photos can be used to display
• All DVD’s should be packed or put away so they do not distract a buyer
• Shelves should also be cleaned, repaired and painted if required

Under Cabinets

Bathroom and kitchen cabinets are areas buyers look in, because they are buying them! So keeping them very clean, and organized is the first priority.

• Remove all old shampoo bottles, and half used soaps or other products.
• Vacuum out the cabinets, and make sure all evidence of hair, pets, or people is gone.
• Use baskets to keep under control the items that you still need
• Place garbage cans under the cabinets, this will control smells in the room and keep your garbage out of sight
• Remove all extra pieces of dishware, pots or pans that are not required to be there while you are selling.
• This is a good time to purge the Tupperware® cabinet, as it seems to multiply all by itself over the years!
• Reduce cleaning products to a bare minimum
• Clean out the pantry off all extra cookware, and misc. items that are not required
• Condense food into one box or one canister for “like” items. Make as much room as you can in that pantry so it appears as large as possible.
• Go through drawers and only leave enough utensils to use. Pack all the extras.
• Keep knives off the counters and place under a cabinet, for safety reasons.
• Laundry shelves also need to be cleaned and de-cluttered

The overall first impression of your home should be spacious, clean and inviting. Too much stuff on shelves and in every closet creates a feeling of being closed in, cramped or not enough room.

No one likes other people’s clutter, so be tough with yourself and keep in mind that every box packed is hundreds of dollars on your bottom line. That being said, it is also important to leave things out like throw pillows, greenery and plants, nice bedding and pillows, artwork and area rugs in good condition. Knick knacks on shelves and books are acceptable in reasonable amounts and when displayed properly.

You do not want to send the message that you have to “vacate in a hurry” so keep this in mind when de-cluttering. Less is not more in this case as it will look like you are under distress in your sale and have to make a move fast. It will also create an empty unappealing look if there isn’t a sense of “home” still with the rooms still set up.

The goal in de-cluttering is removing all the unnecessary things that would distract or overwhelm a buyer, thus taking their focus off your home. It is imperative that their focus be on the space, flooring, upgrades you have done, fresh paint, fireplaces, yards and views…not piles of your stuff. There is no faster way to lose a buyer than to show them all your piles of distracting stuff.

Decide what you are selling….and then sell it. In this case you want to sell your home, so show it off and remove the clutter!

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

In the real estate world, there are differing opinions on how far a seller should take the upgrades before selling their home. In home staging we also have to consider a number of factors when offering professional advice to a client.

So, it is very important to consider these upgrades for a number of reasons.

Number one

Consider if your competitors have done upgrades. Have they been regularly maintaining their property over the years? Buyers are viewing those homes against yours. Buyers will buy a more upgraded home, especially if you are trying to get the same price.

“Market value” is what a buyer is willing to pay you for your property, not what you think it’s worth.

Number two

It does not make financial sense for a buyer to give you a high asking price when they have to invest thousands in upgrades. If they see a house already upgraded, most buyers will choose that one. Just like you probably would. Their reasons are usually the same, they can’t afford to do upgrades. This is because they are already maxed out for the purchase price.

Number three

Buyers often do not have skills to tackle these items themselves. They are not looking to buy anyone else’s headaches.

Dated homes sit for sale

If you chose to keep your property dated and wait longer on the market for a sale, you will encounter a number of stressors. Things like extended carrying costs, double property payments  and double utilities.  Plus double taxes if you already bought a house, more stress, going stale on the market, price reductions…etc.

There is one thing you can do to try to sell faster. If you are not doing upgrades, start off with a lower price than your competitors. That way you hit the market with enough impact to get noticed and get showings. You may get lucky and find a buyer that is willing to take your “project house” on.

If this is the road you want to go, then it is sometimes not enough to be $5,000 under your competition.

You will need to consider the level of upgrades that would be required and drop your starting price to that point. This may mean $10,000- $30,000 or more depending on how extensive the work is.

Investors tend to want to get a “deal” for 60%- 75% of the listing price, so that there is equity already built into the property and they can safely tackle the upgrades without losing money. It just numbers for them. But for you, it’s your equity you are giving away.

Reconsider this and do the upgrades that will put you front and center on the real estate map, and then keep your equity!

Return on Investment ROI Study

This one was done in 2011 by Home Gain

• Clean and De-Clutter = 586% ROI
• Lighten and Brighten = 313% ROI
• Staging                      = 299% ROI
• Landscaping             = 258% ROI
• Electrical/Plumbing Repair = 181% ROI
• Replace /Shampoo Carpet = 169% ROI
• Paint Interior Walls = 80-110% ROI
• Paint Exterior Walls =51% ROI
• Repair Damaged Flooring = 107% ROI
• Update kitchens and baths = 172% ROI

You can see that all updates offer a return on investment, some more than others. The stats are clear that the majority of Real Estate Agents make these recommendations and their advice should be heeded, as they are in the business of selling real estate and they are usually well versed in the ups and downs of selling.

As an Agent, I provide a very clear picture of what buyers want, so lets get your house “saleable” by doing as much as you can to compete with the market.

Real estate has changed dramatically in the last 15 years thanks to all the Home Staging Television shows. Buyers want what they see on TV and they are willing to pay for it.

If you are thinking of selling, I offer a 15 min strategy call on zoom to discuss your specific needs for selling and explain how the staging process works when I list a home. I also offer a flat fee commission for you, that will easily free up money if you want to tackle any projects!

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

When thinking of selling your home, flooring updates need to be considered, because wear and tear has taken a toll on the property to some degree.

Also, the styles have changed over the years. What was in style 5 years ago, isn’t neccesarily in style now. Buyers are always looking for the latest thing in design and interior updates.

If your flooring is over 5 -7 years old, has wear and tear or damages it will need to be replaced.

You can consider doing more of the same of what you currently have, but taking in to account the current flooring trends is a better route.

Return on Investment

Home Gain has an ROI chart where all updates are listed and flooring gets a 110% return on investment with 93% of Agents recommending doing it. So it is a benefit!

I agree with this, because I see the value of it everyday when clients can sell their homes faster than the competitors and the steady feedback from buyers is that they loved the new flooring.

If you feel it’s too daunting your other option is to reduce your price or offer a buyer allowance for flooring, but it isn’t recommended. Why give away your equity?

I offer project planning and contractor management, painting, fixtures updates, facelift renovations, and Staging for my listings. We can have a 15 min strategy call to discuss how this works if you and I work together. I also offer a flat fee commision rate at One Percent Realty for all the same Services as other companies. Let's chat!

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

In my other blog, I covered the first part of working with Contractors. It would be a good idea to read that as well.

STICK TO THE BUDGET

It is super easy to get carried away with all the extras that could be/ should be done “since you are doing it anyway”.

This is a classic thought process and a surefire way to get in over your head. Adding items can add up and they were not part of the original contract. If you are planning to just do floors and paint, stick to your plan. Make sure that in your interviews you have asked enough questions to ensure that this topic doesn’t come up.

If you are painting, ask what is included in that whole process? Ask what would be an “add on”, while you are doing the interview so that you can decide how far to take it, before the work starts.

You can expect 10-20% on top of your original quote for contingency funds and unexpected issues, as their always are!

Quotes should include material, fixtures and labor that will be required to complete project to the specifications. It should also outline who is buying and delivering these items to the site, who cleans up and who pays for clean up.

Have Detailed Contracts

How detailed? So detailed that if, God forbid, all parties in the contract passed away,  a lawyer could easily and plainly see what was to be done and what stage money was payable. And what money was already paid. A contractor that balks at this idea is not one that you should hire. Contracts protect all parties so if they are unwilling to sign something or create a contract with you, then re-think hiring them.

Insurance

Property damage Insurance, as well as a valid Business license. Take the time to verify this.

Call their references and check their experience, including social media profiles

Permits

Are they are able to obtain any building permits if required and are they are knowledgeable about what is needed? In some cases you as the home owner can also obtain the permits yourself.

Payment plans 

Money has to leave your hands at some point so planning a schedule for this is a good idea. Typically, a 30% deposit is paid, then 30% when 2/3rds of the work is done as outlined on the contract and the last 30% when the final day is complete with a 10% holdback for you to have sufficient time to confirm all projects are in fact complete. Call Service Alberta if you have further questions about contracts.

Another option is that contractors will work all week and invoice for the balance owed that week. This is a good system that is trackable and also prevents further confusion on the invoices weeks later when time has passed and it is uncertain what transpired on the day in question. It allows you as the home owner to see progress and the time things take, pay as you go, and keep yourself on budget.

It is also beneficial to the contractor as they are paid regularly and this alleviates the stress of buying materials and also paying their own bills. They are people too and they often have families to feed also, so this is a very good way to work out a fair and equitable plan for everyone.

During the process 

Supervise your contractors

Be there daily so you are well informed. We offer trade management as a service within our staging company if you prefer that option.

A professional is happy to answer all questions

So ask questions, there is no dumb question when it comes to your money being spent.

Never pay for more than has been completed

Depending on the business deposits may be only $500.00. Progressive payments are usually agreed to on a contract, but what can end up happening is that you pay your progressive payment and the work is not actually completed to that point. If you are new at this, this will be a problem and some contractors can smell new blood a mile away.

So again, be clear on the contract and have it reviewed by a lawyer if necessary. A common issue that occurs is that a contractor has worked all week at your house and the completion level is not where it should be, or has run into legitimate issues that held up the progress. At the end of the week, they want a progress payment and the work is not done to that degree. Do you pay? What if they tell you that their rent is due? Or their kid’s soccer dues have to be paid and they promised to pay it today? Do you pay? What if they say they will come back tomorrow (Saturday) to catch up…do you pay? The answer is no. NO.

This always causes tension and if you pay for incomplete work . You will lose in the end when you have paid for more work than has been done and they are now telling you that you owe more than you agreed to pay, and unless you pay they will not finish the work. This is a difficult predicament to be in and it does happen, so research, interview, have an ironclad contract, get legal advice and be prepared to stay on top of all this.

Mandatory holdbacks are required in the province of Alberta

This is not optional. You are legally required to keep 10% of the final pay back to allow time to ensure project is complete to your contractual agreement. Typically you can review your completed project with a few days and then if there are issues, they must be resolved before the final 10% is paid. Contractors may pressure you to give it to them with promises to return to complete items, do not give it to them. Sob stories are for Disney™ not business!

Be Aware!

• Be aware of a contractor if they request large deposits, or cash only, or payment in full upfront.
• Be aware if they do not charge GST or have a business license
• Be aware if they are too vague or do not want to put details in a written contract
• Be aware if they have no only a box # for an address and no physical location
• Be aware if they want you to obtain all permits and do not want to be involved in that process
• Be aware if they pressure you to decide now or offer you a discount for a “now” decision
• Be aware if they have answering services and do not use their own phone numbers for contact

Although this may sound scary,  I am not trying to scare you from using contractors. Most are fantastic to work with. I am trying to inform you on what can and does sometimes happen, so that you can prepare yourself fully and come out of this process unscathed.

Most often working with contractors, although stressful due to the nature of the projects, is usually a great learning experience and a rewarding time to see your vision come alive. Property improvement, even if you are moving, always carries its own rewards.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

When making the move towards doing updates on your property it is intimidating to think about having to deal with contracted trade people. There are many horror stories, lots of them justified, and the thought of tackling this is the biggest reason that most people chose not to. All contractors are not bad news, but there are things to watch out for.

Follow the guidelines below to put yourself in the driver’s seat when making hiring choices and doing the project management.

When considering Price Points is it $5,000 or  $50,000?

This is will be relative to what you haven’t done on your property over the years. The fact is that you do pay for upgrades on your home. This happens by actually doing upgrades or by lowering your price enough to sell. Either way you pay.

Getting written estimates is a good place to start. Verbal estimates seem to mysteriously increase, so always get it in writing!

Get multiple quotes and ask them to be as detailed as possible so you can carefully review them later.

Level of Quality in Product

You do get what you pay for. Reputable companies will typically have been “seen around” town through various long standing advertising. You need to always ask for references from past clients and also Google their personal name and the company name to see if anything pops up.

Do not hire the cheaper contractors simply because you think it’s better to save money. You will not save money. It usually ALWAYS ends up costing you more in the mistakes they make, the issues they create and the headaches you endure. Pay for quality and you will get it.

This doesn’t mean you have to spend over the top amounts to upgrade but you do have to spend something, so don’t choose the lowest price. Go for the middle ground if you are only basing your decision on price.

Contractor scheduling

This is a tricky balancing act even for those who do it every day. Most contractors are not large corporations, but are running self -employed businesses and therefore they have to run the company, market for new business and also do the work. If this is the case, you can expect their estimated timeline for completion to be twice what you expected.

This is because they typically have other projects on the go and you are not their main focus. They have to go out to see new clients during working on your house and so the hours they give you are usually broken up.

This actually makes everything take longer because they have to re-focus themselves each time they get to your house and it takes away from progress momentum.

Self- employed contractors are also busy answering their phone and putting out “fires” from other jobs they have on the go. This can and does cause frustration for a Seller who is updating to get on the market in a set time line.

Give yourself plenty of time to get this work done because it always takes longer than they tell you. Self -employed contractors do have some benefits as they are more flexible with hours and pricing, they are usually trying to build a good business reputation and do not want to get a bad name, so are more likely to fix issues to the best of their ability.

Trust your judgment during the first interview and do not be swayed by flashy talk or pushy sales. If a contractor is pushing you to decide right now, say no. There are many options for you hire and you can afford to wait to make the right choice.

Type of property

This will determine the level of upgrades you choose. A starter home does not need granite counters or top of the line hardwood flooring. Do not be up sold in such a case.

Contractors are there to “install only” not determine your product choice or price points you need to spend. However if you have a million dollar home, it needs to be finished with appropriate levels of quality or it will destroy your chances of selling. Choose upgrades that reflect the price point of the asking price.

I can help you with that as that is part of my Pre-Reno consulting service, or when listing your home with me, this is a discussion we can have, as I include many support services for my clients.

Market Expectations

What are other homes listed in your price range doing? You will need to at least offer that much or take it to the next level and offer more. If your competitors are not upgraded, then you absolutely should  be, as it will secure a faster offer and the best price on the block.

If your competitors are upgraded then you need to be also upgraded at least to that degree or better, to even stand a chance at selling. Today’s buyers are telling the sellers what they want in a home so listen…and you will win.

Budget VS. Return

The ROI on upgrades varies and is also dependent on your neighborhood values. Your budget of course will determine how much you can invest into your sale, so plan a budget that takes in account an overall impact on the property, not just one or two rooms.

It is better to paint a whole house and put new floors throughout, than to just gut and update a couple of bathrooms. Choose your budget to cover all your bases and consider that investing now will prevent future price reductions, so you are actually saving money.

Keep in mind every broken item, damaged wall, crooked cabinet door, etc. will remove dollars off your offers. If your property looks broken down, buyers will want to get it for a deal since they have to fix it themselves. So your offer from them will be less than you hoped for.

Research

Do lots of interviews with contractors. At least 3 each. Spend a few days doing this and ask lots of questions. Searching the internet beforehand to learn what to ask would give you an advantage.

So make sure you are informed before they step through your door. If you are alone in this process, have a trusted friend there to be a support. It is better to have someone there with you to keep you on track and it will help prevent being swayed by pushy sales tactics.

No shows EQUALS no 2nd chances.…if a contractor is a no show for your first appointment, then do not give them a second chance. This is a good indicator of the level of service they will provide you if they are missing their first appointment.

If you need support furing this process, and are my listed client I am happy to help you in any way I can.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

This topic covers a wide range of issues with regard to blocked light when selling a home

Here are some key points to consider:

• How many windows are allowing light in and how many are being blocked?
• Trees and Shrubs should be cut back to allow as much light in as possible. Consult a professional on this subject so that the pruning does not kill the trees.
• Buildings can block light, but unless it is a portable shed or structure that could be taken down you are usually stuck with it so paint and interior lighting is the best course of action. Also, keep in mind with regard to RPR’s that outbuildings should not just be taken down as that may affect your RPR.
• Oversized window valances or coverings are usually out of style and should be removed, in almost ALL cases.
• Neighbor’s recreational vehicles may block light and perhaps they would consider moving them while you are selling? It doesn’t hurt to ask. Not to mention they are a visual eyesore.
• Awnings on decks should be fully closed for showings and if you have dated awnings on the front of your house remove them if the budget allows.
• Exterior roll down security shutters should remain fully open for all showings. This is not a time to hide the house!
• Use a bright light in the foyer and in the exterior light and leave it on at night.
• Consider adding a mirror to entry to enlarge the area’s appearance.
• Large pieces of interior furniture should be moved away from all windows, including headboards.
• Clean all windows, do both sides of panes.
• Keep curtains & blinds open.
• Clean all drapes, blinds and shutter (including exterior shutters)
• Choose the brightest incandescent bulb you can (no fluorescent or white LED, this isn’t an office or hospital)
• Clean all switch plates.
• Add lamps to all rooms or dark corners.
• Use existing lamps and change the darker shades out to a lighter one.
• Turn all lights on for all showings and ensure exterior lighting works.
• Paint all woodwork panels to a neutral or remove them completely.
• Take out loud color furniture pieces or dark heavy wood furniture.

Opening and keeping open all window coverings is the first things and a MUST DO, regardless of the view. Buyers want to know what surrounds them when they are buying. Usually opening the coverings solves a lot of light problems. Having the windows professionally cleaned also will allow sunlight to burst through and give a great, clean first impression.

I highly recommend https://www.cleanshinywindows.com/

Interior Lighting and other Tips

Update all fixtures in the home, if budget allows. This has a great impact and first impression. Stay away from builder style pieces and go for the dressier ones.

I can consult with you on this and even have a Electrical contractor that can install them for you.

https://www.facebook.com/The-Troubleshooters-100187558527685

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Aside from odor, one of the first things buyers say is that a property is too dark. “It’s so dark in here.”

They could mean from an exposure perspective, or it has been too closed up for too long and has not seen the light of day.

Other times the paint colors are way too dark or there is dated wood paneling that has kept the house in the 1970’s. Regardless of why they think or feel it is too dark, is the better question of “How can we fix it before this happens?”

To lighten and brighten a home may be a simple process or an extensive one. Either way it needs to be done. Start with opening all the window coverings or even removing them. See where that leads you, besides exposing the sins of the dirty windows and wells, the bigger item we are looking for is how has doing this changed the brightness of the room?

Natural Exposure and Paint

Exposures of your property create varying degree and colors of natural light and that is a buying factor when buyers consider purchasing a home. Some buyers refuse to buy north facing homes due to the lack of light coming into half the home. So your first plan of action is to determine which direction your home is facing. You cannot change the direction of your home but you can influence its overall interior lighting.

Keep these points in mind when choosing paint

• North exposure causes a dull gray hue to fill the room
• East creates a green hue causing a darker cool feeling
• South exposure brings a yellow or bright hue
• West adds orange/red and creates deep warm glow

Working with the paint colors and the other elements within the room can make a huge impact on the overall first impression. It is a consistent truth that the paint colors seem to change from the store to the home, from the paint can to the tray and from the tray to wall. And usually when the paint dries, people think the paint colors were mixed wrong due to the stark difference in color. However this is not the case, it is simply the fact that the exposure, weather, and lighting all change color.

Choose colors that work well in all these rooms and if you are having difficulty consider hiring a Certified Color Consultant for help with this. I am a Color Consultant and my number is 780-218-7444 if you want to discuss a consultation.

If you choose to have a consultation for paint color will be well worth the small investment and save you bigger problems later once the new paint is applied and you do not have to change it because it was chosen correctly to start with. When painting to sell, it’s important that no mistakes are made. Universally neutral colors are the best road to take, but be warned all color chips are made up of multiple drops of pigment and therefore cause an undertone.

An undertone can be your biggest nightmare or your best kept secret. Neutral paint will have green, pink or yellow undertones and the key here is to choose paint that enhances your existing fixed elements, not the opposite.

Undertone Nightmare

Before I understood this important truth, I had a client who had a very pink house. Everything from tile, carpet, counter tops, walls, blinds, curtains and sheers, furniture, sinks, tubs…all pink. Even the kitchen cabinets were oak with a light pink wood stain. I had never seen anything like it. So, since we were using all of the client’s furniture for staging and they were unwilling to do other changes, all we could do was paint. So I took my paint fan to the STORE and chose a color. A nice neutral beige, paid for 10 gallons and arrived to paint.

I did the entire top floor, painting in my own little world before I noticed the color in its DRY state. It was green. So now I had a green and pink house! The pink elements in the home were now brighter PINK with the un-complimentary color of the green under toned paint. That lesson cost me a small fortune to fix and led to me get training on why that happened and how to not do it again!

Paint is an inexpensive way to add huge overall impact to a property and it can, if chosen correctly, create a wow factor first impression and add value to your property.

Oh and one more tip, Painters are applicators not decorators, so don’t let them choose your color!

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Buyers today are savvy, they have been very educated thanks to the internet and the television programs on home staging. They are also not spending the way the used to. The economy changes and daily stress of lower incomes and a higher cost of living have created the demand for move in ready homes.

As well there is a generational gap that is more prominent than ever before, younger couples are buying older homes and they are generally more unskilled at property maintenance and updating a home, than their older generation home sellers.

There are multitudes of older sellers moving out of their long term homes and that makes for a flooded market in that category.

The other problem in this scenario is that if a younger buyer is looking in a set price point, they can likely find a new home, with a warranty for the same price as your older unrenovated home.

This happens in every price range, regardless. If your home is in need of repair, why would they buy yours? You are competing with the newer model homes and they are popping up everywhere.

So consider your buyer’s needs and demographic.

If your potential buyer is the demographic of a younger family or a couple with no kids but both work, consider that thinking the way they think and finding out what they want to be your top priority if you want to sell your property.

Turning around the Blind Eye

After years of living in your home, it becomes part of you. You tend to get used to the disrepair or the chipped paint and “one day” will get around to fixing the broken closet door and you just don’t see it anymore.

In the weeks to come we are going to give you checklists so you can address these and other issues, and they must be addressed unless you are willing to knock off thousands from your asking price to reflect the work that will need to be done.

Keep in mind that buyers think in “thousands” just like you do when searching for a new home and they want to be compensated for their trouble if they have to repair your half completed projects.

Where to Start- A General Checklist that every Seller needs

CLEANING:

•   Clean door jams and polish handles
•   Clean furnace filters and wipe the furnace down
•   Clean drains
•   Clean septic system
•   Rent an Ozone machine to deal with smoke smells in the home or garage and follow         instructions as they can be dangerous
•   Clean oil stains off the garage floor (CLR™ should work for this or try Coca Cola ™)
•   Clean and wax floors
•   Basically clean every single thing in the house
•   Clean all door tracks and window tracks
•   Clean Windows, Gutters, & take Christmas lights down  https://www.cleanshinywindows.com/
•   Sweep out and if possible wash garage floor & paint it if you can with proper products

REPAIRS:

• Repair holes in gutters and fix all eaves that may be falling down, as well as have them cleaned.
• Fix broken doors, baseboards, trims, windows.
• Fix gates and broken fences.
• Make sure garage doors all open and close properly.
• Service sprinkler systems.
• Repair damaged steps or door casements.
•  Repair damaged screen doors.
•  Replace broken light fixtures.
•  Repair any tiles that need it- floor or back splash tile.
•  Fix all dripping faucets and the damage they may have done under the sink.
•  Service noisy exhaust fans (kitchen and bath).
•  Remove rust stains from sinks and toilets.
•  Remove mold and dirt build up from bathrooms and kitchens.
•  Ensure locks are working easily / replace if they are sticking or stubborn.
•  Oil hinges on doors.
•  Ensure doorbell works properly.
•  Ensure shutters are in good condition.
•  Fix cracks on ceilings or walls or in basement ( don’t hide anything from the buyer).
•  Silence noisy floors.
•  Replace worn toilet seats and covers, take off themed toilet seats or incorrectly sized ones.
•  Remove plastic runners or glued down rugs and repair the damage they may have caused.
•   Seal or re-surface driveway.
•   Add gravel to bare patches like along the side of the house where no sun is).
•   Re-grout any tile if necessary.
•   Re-caulk and repair seals in shower enclosure and around sinks.
•    Ensure that toilets don’t run continuously.
•   Update toilet paper holder, towel racks and curtain rods.
•   Patch floors where damage has occurred or replace flooring.
•   Update batteries in all smoke alarms.
•   Make sure burglar alarms are working.
•   Secure area rugs.

This list is very important to take heed to and is by far the most time consuming items on the preparation report.

In many cases, not everything will need to be addressed, so you can tackle your projects in their own order of importance.

Property’s often get neglected in many areas and as you can see once you start addressing an issue there will be another to take its place.

All of these points are items that do affect the buyer’s first impression and also what they feel your property VALUE truly is. If there are many unattended projects left for a buyer, they will either walk away and find a home that is move in ready or they will low ball your offer enough to justify the work they will have to do.

The many Television shows on Staging and Buying Real Estate attest to this.

And as I said before, Buyers think in “thousands”. So spend a couple days or a couple weeks getting these items looked after and in the end you will reap the rewards of the best sale price you can get.

Everyone’s perspective on clean is different, as I can attest to after seeing thousands of properties in my Real Estate and Staging career over the last 23 years. Even some professional cleaning companies have different views on what they deem as clean, which can make even hiring cleaning companies a bit tricky.

To sum up what I will write about I will cut to the chase and say that your home, when prepared for sale, should be WHITE GLOVE clean.

This means that anyone can wear a white glove and wipe any surface of your home and the glove stays white. Even in areas like the tops of door trims…Sounds complicated? It is, but it’s manageable. It will require a “face to face inspection” of areas that you normally don’t get too close to!

Let’s start with a major once over clean of your home

This will occur after all the de-cluttering, packing updates and repairs. It is the step before the Staging.

So first, having these other items taken care of will make the cleaning process go much smoother. A large portion of what would have normally hindered your progress is now out of the way.  You can begin at the top or back of your house and make your way to the front door, using a room by room process or you can do all similar items at the same time.

For example, all light fixtures, then all window sills…and follow that pattern. Whatever works best for you and your family.

Remember that cleaning will represents hundreds of dollars to your bottom line and it is worth doing to create the best first impression for the buyers.

Take the following list and use it as the guide to make your master list

• Clean fireplace thoroughly
• Clean out ashes and remove all firewood
• Clean off soot stains with soot remover
• Clean all chandeliers and light fixtures & change bulbs to yellow/ incandescent
• Polish all woodwork, including furniture
• Clean back splashes in all bathrooms and kitchens
• Polish mirrors
• Clean all window screens and storm doors and screens
• Clean front door hardware
• Clean the front entryway very well, it reflects the first impression of the entire house
• Sinks should be free of food, stains and odors
• Keep dishes done and put away every day
• Clear off all small appliances off the counter tops
• Take all items off the refrigerator (top, front and sides)
• Clean cabinets of all stains and food splashes. This will require getting on your knees in front of the cabinets for a “face to face inspection”. You will be surprised what you find!
• Clean kitchen exhaust fan, filters, hoods
• Clean bathroom exhaust fans, they can be easily pulled down, washed and put back up or for a few dollars they can be replaced. You can find them at home improvement stores.
• Clean toilets using “the face to face” approach
• Wash all sinks and faucets, including behind them. They should shine.
• Clean oven, stove top, burners (replace burners if needed)
• Run a dishwasher load with CLR™ only
• Empty the refrigerator and wash all drawers, and shelves. Buyers are buying these appliances and will look inside them. Clean exteriors as well.
• Wash all floors, staircases and closet floors. Keep swept and shiny
• Wash all baseboards throughout the house. Face to face inspections!
• Organize all scrub pads, cleaning supplies and soap under the sink
• Empty pantry by 50% and wash all shelves
• Keep interiors of cabinets neat, clean and free of smells. This will require de-cluttering the pantry also. Cabinet interiors should reflect storage space and should not look cramped and “too full”
• Empty garbage daily to prevent odors
• Eliminate all odors “If you can smell it, you can’t sell it!”
• Wash walls, especially high traffic areas that have been used and abused
• Clean ceiling fans
• Clean and dust everything (doors, mirrors, shelves, baseboards…)
• Clean carpets or update them to the most current trends
• Vacuum often, including the couches. Pet hair is a turn off, so stay on top of it.
• Clean under and behind appliances. This is a dirty job but somebody has to do it
• Garbage out daily
• Cat litter cleaned every day, or if you have other pets, keep their wood shavings or “messes” clean 100 % of the time, you never know when you will get a last minute showing (put a soft air freshener nearby)
• Call an exterminator to deal with any insect problems 

This was BEFORE!

Kitchens and bathrooms do help sell houses, although not the main deciding factor, they are strong contenders when buyers consider what property they will now call home. Buyers consider these rooms when they are house hunting because of the difficulty of renovating them and the expense that would be required.

If you have been diligent in the upkeep and upgrades of your home then this blog will be a breeze! However, if you have never updated your home or maintained the repairs in the baths and kitchens, then this could be a pricy section!

Truth be told, you will pay to do upgrades in these rooms, either when it comes time to sell and you have to reduce the price to reflect the work needed, or over the years while you live there and have been paying to maintain and upgrade.

Homeowners typically should be spending 1-3% of their market value every year to upgrade and maintain their property in good condition. So if this has not been done, it will need to be.

What types of upgrades can you do?

• Updating Appliances in all the same color, this includes the hood fan, especially if they are more than 10 years old.
• Replace or Repair all damaged tiles or flooring
• Repaint kitchen cabinets (or do touch ups)
• Consider a kitchen update if they are older than 7 years. New kitchens price at $8,000 and up, depending on if you are installing them yourself. This is not recommended for beginners no matter how keen you are!
• Install new countertops
• Update flooring, even a small bathroom looks like a new world with brand new floors
• Update light fixtures, there are many nice affordable and trendy options out there- Ask Jill if you have questions on what to buy
• Paint the ceilings
• Take off old tiles in the bathtub or shower and add a new surround. A simple do it yourself kit can be purchased for around $500.00
• Add under cabinet lighting
• Add new shower faucets and shower rods
• Re-grout your existing tile if it is still in good shape, adding a new grout color can go far
• Fresh paint colors in warm neutrals make a room look 100 x better for a small investment of time and money
• Update faucets to the latest trends
• Tighten all knobs, or replace for a modest cost. Knobs range from $3.00 to over $10.00 per piece, so it is a small investment for a great improvement
• Replace toilet seats, especially if they are cracked, wooden or themed ( yes I said themed! Bye Bye dolphins and fish)
• Add new blinds or window coverings (these often stay as included in the offer, so take this into consideration)
• New sinks, curtain rods and towel bars also make a great first impression

Remember…

You are giving the buyers every reason to buy your house

So carefully consider the first impression and ask yourself what do you look for when you are the buyer?

How do you compare houses when you are the buyer?

Then create a property that will attract buyers. It’s as simple as that.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Pricing to pay your Debt off?

Your financial needs do not dictate your asking price

Recently, in my staging business, we have had 3 properties that have been overpriced and staged, against professional advice. As I have been so clear on this point with my clients, I still cannot force their choices on what they think their home is worth.

Despite their Realtors telling them the correct pricing, they insisted on “trying it higher”. They all had their financial needs/ issues driving these choices.

There are multiple problems with this scenario, first being that they are shooting themselves in the foot and second they are assuming they know the market better than a professional Agent. Their refusal to take solid sound advice has worked against them.

The Result?

Well, instead of selling in record time (our average Staged days on market is 9-18 compared to 56 in the Edmonton Real Estate Board) they sat for months and months, Paying double mortgage payments and double carrying costs in some cases.

As well, they were behind the 8 ball trying to chase the market, while qualified buyers viewed their homes and SAW they were overpriced and moved on to buy other properties. They lost the summer markets and paid for staging rentals for more months than was necessary.

Then, guess what? All 3 Sellers opted to take out their staged rental package. Big mistake, because now, the Agents have called me and told me of the new challenges they face in trying to sell these now stale listings.

Agent #1 called and said that the home that did look like a show home, was now just another empty box and that his open houses were met with disappointment when the buyers came expecting to see the staged home (as the gorgeous MLS photos displayed). Buyers commented with questions like “where is all the furniture?” “Wasn’t this home staged? We came to see it because of the pictures.”

This Agent was put in an awkward position in having to answer these questions and it makes the Seller look bad too. It’s essentially false advertising. This home went through multiple price reductions to finally reach the actual value and took over 7 months to sell when it shouldn’t have. The other mistake I truly believed stalled this sale was that the Seller tried to sell it themselves before staging or calling an Agent, but that’s another BLOG!

Agent #2, had 2 staged listings, and this situation happened to her twice. She also called me after the staging was removed, but with a bit of a different story. She said that now her showings were being booked and then during and after them, Real Estate agents who showed the home called her and were upset that she had staged photos up in a non-Staged home. I totally see their points. This happened to her 4 x between the 2 homes.

Those agents, bringing buyers, are putting staged homes at the top of the list because they show SPECTACULAR. And this sets the bar for all the rest of the showings, ultimately resulting in a Staged home getting sold faster than every other house.

However, these Agents and buyers were met with empty rooms. Both properties also being overpriced and having had 2 price reductions, are still for sale, and now empty.

In one of these cases the Seller’s FRIENDS are telling him how much its worth and none of them are in Real Estate. It always boggles my mind when people deem themselves to be experts in a field they have never worked in.

All the staging money and rentals were lost at this house too, because now the seller needs to have empty room photos re-posted so that he can honestly present what the home looks like today- EMPTY.

Sellers who invest in Staging and Rentals need to take the advice of professionals. This is not a game, it’s the REAL ESTATE market and buyers aren’t uneducated, they won’t overpay for homes and they want to view property that is presented well. Staging allows for emotional connection and buyers will pay a premium for that.

It is totally within a Seller’s right to get the highest price for their home, but overpricing is not the means to that end. It is serious business this real estate thing and as much as I understand that Seller’s have financial issues and are trying to pay off all debts in the sales of their homes, I have said it before and I will say it again, ” Your financial needs do not dictate asking price!” You are only hurting yourself when you overprice.

Jill Turgeon

Stage and Sell Real Estate & Save Money

One Percent Realty 780-218-7444

Welcome to our Real Estate Blog! Here you can find timely updates of my latest properties, open houses, just solds and much more.

Whether you are interested in buying or selling real estate, I am here to help guide you every step of the way.

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