Jill Turgeon
One Percent Realty

HOME STAGING

Home Staging attracts more attention online and let’s be perfectly clear, that is where your first showings are happening.

Home staging is a marketing technique, not a decorating one. The difference being that decorating is for your home, with your personality and having the things you love surrounding you. It is making your home “feel” like yours.

Home staging is about marketing a product for sale, it isn’t about your style or taste.

With Home Staging the goal is to create a series of great first impressions that will draw a buyer in. We want to help buyers imagine themselves living there and this becoming their home, not seeing it as your home.

Show homes have been successfully staging for decades and clearly know it works or they wouldn’t go the extent they do to show off their new construction.

Gone are the days when REALTORS®️ had a catalogue of MLS®️ listings and drove you around to see it. You would only see what they wanted to show you.

Today's buyers have full access to the Multiple Listing Service®️ and spend a lot of time there looking up homes all over the area they want to live in.  They can even look up homes all over Canada.

So, if they decide they want to see a property, it is because:

  1. It is in the area they are considering living in.
  2. It is already in their price range, so yours popped up.
  3. It is a style they already like. ( Bungalow, 2 story etc.)
  4. It has schools or a location that appeals to them.

So, if these initial standards are met, and they request a showing, it is because the pictures took it to the top of their list.

I cannot tell you how many times buyers have said to me, “Yeah, it fits the criteria, but it looks like it needs a lot of work.”  Buyers don’t want to pay for extra work. They will say “work” even if it is a great house but cluttered or too full of furniture because it is hard to see the house, and they don’t want to deal with it. I am just being straight up with you.

Clutter, disrepair, dark paint colors, messy photos, and cell phone photos all contribute to a buyer's first impression. If they “think” that there is too much to do there based on a photo, they will not bother to look, in most cases.

Your decision about who you list with, how you present your home, and even how it is priced is ultimately yours. As a Professional Home Stager for over 22 years, I can tell you that it goes beyond a “declutter list” and a few tips. This is a marketing plan, and your equity depends on it, which I fully understand.

Let’s meet for a no-obligation visit. I will review the Comparable listings for your home (with photos) and discuss with you how Home Staging, paired with my Marketing Plan, can bring your home to the SOLD sign we are both looking for.

*not intended to solicit listings already under contract*

A Real Estate Story

When buyers are looking for a home, they open their phones and search the MLS. They scroll through listing after listing, looking for the “ONE” that grabs their attention!

All they see are dark photos, clutter, multiple colors of paint, and even laundry on the beds!

Or WORSE, it’s an empty house! One plain box after another…exactly how big is that master Bedroom? If you were the buyer, would you be excited to see those properties?

I have a Solution-Based Approach


Be the one that swims AGAINST the stream and gets Buyer’s attention.

Did you know?

-63% of buyers are willing to pay more for a house that is move in ready.
-Staging highlights your property’s features to help your property stand out.
-Real Estate Agents get excited to show Staged Properties.
-Staged homes get put at the top of the list when buyers are on tour.
-Your home can set the bar during a buyer’s showing tour, making your home harder to beat.

Myths about Home Staging

“Decluttering and cleaning up is Staging”
It is not. Although buyers expect decluttering and cleaning up when you are selling, these are only the first steps to Staging.

“I have a nice house, and it doesn’t need to be Staged”
While this may be true, all homes benefit from Staging. Staging is not about decorating your home but about marketing it, which is very different. In fact, during the process, the decorating you have done may need to be toned down to reflect a more “buyer-friendly” look.  The goal is to create an atmosphere that a buyer falls in love with. It needs to present as their next home, not your current home.

“Properties like mine sell fast”
In the past that may have been the case, however in the last few years the economy and market have changed dramatically. Whether it is the economic changes in general or the increase in your competition staging their homes, you will need to consider it or be left behind.

Your listed competitors are fighting for their sale and so the question is…who will sell first?
Jill Turgeon has been Professionally Staging in the area for over 22 years and has won multiple awards for her Home Staging.  She is also a Licensed Real Estate Agent with One Percent Realty and will share all her expertise and knowledge when she lists your home, including Staging it for you if you choose that option. This website is not intended to solicit listings that are already under contract to another Brokerage.

Please see my staging website for a gallery of my staging projects:

www.stageandsell.ca

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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.