Jill Turgeon
One Percent Realty

HOME STAGING

Home Staging attracts more attention online and let’s be perfectly clear, that is where your first showings are happening.

Home staging is a marketing technique, not a decorating one. The difference being that decorating is for your home, with your personality and having the things you love surrounding you. It is making your home “feel” like yours.

Home staging is about marketing a product for sale, it isn’t about your style or taste.

With Home Staging the goal is to create a series of great first impressions that will draw a buyer in. We want to help buyers imagine themselves living there and this becoming their home, not seeing it as your home.

Show homes have been successfully staging for decades and clearly know it works or they wouldn’t go the extent they do to show off their new construction.

Gone are the days when REALTORS®️ had a catalogue of MLS®️ listings and drove you around to see it. You would only see what they wanted to show you.

Today's buyers have full access to the Multiple Listing Service®️ and they spend a lot of time there looking up homes all over the area they want to live in.  They can even look up homes all over Canada.

So, if they decide they want to see a property, it is because:

  1. It is in the area they are considering living in.
  2. It is already in their price range, and that is why yours popped up.
  3. It is a style they already like. ( Bungalow, 2 story etc.)
  4. It has schools or a location that appeals to them.

So, if these initial standards are met, and they request a showing it is because the pictures took it over the top.

I cannot tell you how many times, buyers have said to me, “Yeah it fits the criteria, but it looks like it need a lot of work.”  Buyers don’t want to pay for extra work. And they will say “work” even if it is a great house but cluttered or too full of furniture, because it is hard to see the house and they don’t want to deal with it. I am just being straight up with you.

The fact is that clutter, disrepair, dark paint colors, messy photos and CELL phone photos all contribute to the first impression that a buyer has. If they “think” that there is too much to do there, based on a photo, they will not bother to look, in most cases.

Your decision for who you list with, how you present your home and even how it is priced is ultimately yours. I can tell you as a Professional Home Stager for over 20 years, that it goes beyond a “declutter list” and a few tips. This is a marketing plan and your equity depends on it, which I fully understand.

Let’s get together for a no obligation visit and I will go over the Comparable listings to your home (with photos ) and discuss with you how Home Staging, paired with my Marketing Plan can take your home to the SOLD sign we are BOTH looking for.

*not intended to solicit listings already under contract*

A Real Estate Story

A buyer is looking for a home, they open their phone and search MLS. They scroll through listing after listing looking for the “ONE” that grabs their attention!

Dark photos, clutter, multiple colors of paint, even laundry on the beds!

Or WORSE, it’s an empty house! One plain box after another…exactly how big is that master Bedroom? If you were the buyer, would you be excited to go see those properties?

I have a Solution Based Approach


Be the one that swims AGAINST the stream and gets Buyer’s attention.

Did you know?

-63% of buyers are willing to pay more for a house that is move in ready.
-Staging highlights your property’s features to help your property stand out.
-Real Estate Agents get excited to show Staged Properties.
-Staged homes get put to the top of the list when buyers are on tour.
-Your home can set the bar during a buyer’s showing tour, making your home harder to beat.

Myths about Home Staging

“Decluttering and cleaning up is Staging”
It is not. The truth is that decluttering and cleaning up are expected by buyers when you are selling, but these are only the first steps to Staging.

“I have a nice house, it doesn’t need to be Staged”
While this may be true, all homes benefit from Staging. The process of Staging is not to decorate your home, but to market it, which is much different. In fact, during the process, the decorating you have done may need to be toned down to reflect a more “buyer friendly” look.  The goal is to create an atmosphere that a buyer falls in love with. It needs to present as their next home, not your current home.

“Properties like mine sell fast”
In the past that may have been the case, however in the last few years the economy and market have changed dramatically. Whether it is the economic changes in general or the increase in your competition staging their homes, you will need to consider it or be left behind.

Your listed competitors are fighting for their sale and so the question is…who will sell first?
Jill Turgeon has been Professionally Staging in the area for over 20 years and has won multiple awards for her Home Staging.  She is also a Licensed Real Estate Agent with One Percent Realty and will share all her expertise and knowledge when she lists your home, including Staging it for you if you choose that option. This website is not intended to solicit listings that are already under contract to another Brokerage.

Please see my staging website for a gallery of my staging projects:

www.stageandsell.ca

Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.